Not knowing if your website is working for you is like not knowing how much money you have in the bank.
 

A Website Analytics program collects data and reports a multitude of things which are important in making your website work for you.

 

Here is a list of a few things that website analytics will tell you:

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Google, Bing, and Yahoo are continuing to make changes in the way a search is interpreted to bring back their result. There are more companies’ website not showing up in the SERPs due to these changes that are being made.

Why? More than likely your website was developed with single keywords and not keyword phrases or long tail keyword searches.
 

As I have said before, in some of my past blog posts, good enriched keyword content (and a lot of it) is the new way search engines will position your website in their SERPs. They are calling this new search behavioral searching. Read the rest of this entry »

I get a lot of hits on my website!
 

Over the past 11 years, I have been told by so many people, “I am receiving so many hits on my website, the numbers of hits are off the scale!”  
 

Before we go any further, let’s clear up what a “hit” really is. When someone lands on the homepage of your website…for each picture and/or graphic that is loaded to pull up, will count as a hit. So, if you have 5 graphics that would count as 5 hits, then the page itself counts as a hit. Adding this all up you will receive 6 hits for every visit to your web page.  If you had 100 visits to your web page the hits would register at 600.
 

This is NOT a true picture of the traffic pattern to your website.
 

There are some web designers and SEO companies that will show you only the hits on your website. They use this tactic to make sure that what they did for you looks GREAT. They fail to show you the true picture of what your website is doing, by showing you the page views and the return and new visitors.

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When it comes to setting up SEO for your website there are several techniques, some are good and some are not so good. Google, Bing and Yahoo have all laid out guidelines for the SEO companies to follow. The companies that adhere to the search engine guidelines are called White Hats, where as the companies that try to manipulate the guidelines and apply questionable techniques are called Black Hats.
 

Here is what Matt Cutts from Google has to say about White Hats vs Black Hats
 

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