Posts Tagged ‘Social Networking’

Is Social Media Really Free?

I have heard so many people say, “Social media is free!” It is really?
 
 If you were to compare social media to other marketing tactics, like TV, Radio or Print you might say yea, it’s free, there’s no cash outlay. My question still stands though. Is it really free? Not in my opinion!
 
I have always been taught that time is money. Your time is worth something.  Let’s analyze. If your time is worth something, and it takes time to effectively utilize social media to work for you and your business…then social media marketing is truly not free.
 
Before you jump in and start using social media to market your business wouldn’t it make sense to learn all you can from a professional in order for you to utilize your time effectively?  To make something happen that will benefit your company will take an investment of time.
 
Social media is only free if you think that your time is worth nothing.
 
The next time a web or marketing company tells you that getting into the social media is free, think about it. Those companies are thinking about themselves and do not understand your value.

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Using Social Media Networks as my Blog…NOT!

I hear and see so many businesses trying to use FaceBook notes in order to post their blog articles.  This can be a big mistake.
 
Let’s explore why you should have a blog (not within your social medial accounts) in order to post your thoughts… Read the rest of this entry »

Social Media: Here to Stay or Just a Fad?

Yes it’s true, Social Media is growing; but the question is, will it last? Is it just a fad?

Let’s take a look at a few things that has happen in the Social Media arena.

  • There is over 50% of the world’s population under the age of 30. 96% of them have joined a social media network.
  • Most people would think that Google would have the most web traffic, however;  FaceBook is the leader.
  • 60 million status updates happen on FaceBook daily.
  • Social Media is the #1 activity on the web today.
  • It took Radio 38 years, TV 13 years, and the Internet 4 years to reach 50 million people, but FaceBook reached 200 million in less than 1 year.
  • If FaceBook was a country it would be the 3rd largest county in the world.
  • 80% of companies today use Social Media for recruitment.
  • You constantly hear that Social Media is for young people, but the fastest growing age group on Facebook is females from the age of 55 – 65.
  • 50% of the mobile internet traffic in the UK is connecting to FaceBook.
  • There are over 200,000,000 blogs with 34% of those bloggers posting opinions about products and brands. Are these bloggers talking about your products, brands or service?
  • 78% of consumers trust peer recommendations — only 14% trust advertisements.
  • 24 of the largest newspapers are experiencing record declines in circulation because of Social Media.
  • We no longer search for the news; the news finds us though Social Media.

Personal Branding?

With the big move toward web marketing and social media self branding is becoming an important role in promoting your business.
 
Are you asking yourself why brand myself – my company is already branded?  That is a very good question. Let me try to address that question.
 
By branding yourself effectively you will:
  • Stand out from other people within your field
  • Help you to deliver a promise of value to your customers
  • Establish yourself as an expert in your chosen field
  • Build a solid reputation within your industry
  • Increase your notoriety and improve your perceived value in the marketplace.
    Read the rest of this entry »
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