When it comes to setting up SEO for your website there are several techniques, some are good and some are not so good. Google, Bing and Yahoo have all laid out guidelines for the SEO companies to follow. The companies that adhere to the search engine guidelines are called White Hats, where as the companies that try to manipulate the guidelines and apply questionable techniques are called Black Hats.
 

Here is what Matt Cutts from Google has to say about White Hats vs Black Hats
 

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When you go to a website and you see a word or groups of words underlined or changes colors when you roll your mouse over it, you take it for granted that this means there is more information for you to read. Yes, that is the case, however; there is more to that link than just more information. That link plays a very important role in search engine optimization.
 

These words used in the link are commonly known as “Anchor Text”.  Using anchor text in the proper manor will help in the ranking of your website.  Just setting up links to other web pages without following the guidelines can also hurt your website ranking.  Relevance is the key. By choosing the proper keyword or key phases and linking to web content or pages which are relevant will benefit your website’s ranking. Read the rest of this entry »

I’m sure you’ve heard this lot – “you must have good rich content for your website”
 

Well… what does that really mean?
 

First, you must be able to communicate to people that come to your website what you really do and what you’re all about. Your content must be able to tell a good story about your product and/or services, who you are, how to find you, and how to contact you. Everything must flow and be at the most – a high school reading level. Read the rest of this entry »

You see this on a lot of blogs and websites “Subscribe to RSS” but what does it mean?
 

 Did you ever wonder what RSS stands for? It stands for “Really Simple Syndication” and it’s commonly called newsfeeds in which you subscribe to.
 

RSS is used by millions of people around the world in order to keep track of their favorite websites and blogs. RSS makes it easy for you, the reader, to view information that is published throughout the day without having to go to each website scanning for new information or news.

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