Posts Tagged ‘google’

Are you above the fold?

Google, Bing, and Yahoo are continuing to make changes in the way a search is interpreted to bring back their result. There are more companies’ website not showing up in the SERPs due to these changes that are being made.

Why? More than likely your website was developed with single keywords and not keyword phrases or long tail keyword searches.
 

As I have said before, in some of my past blog posts, good enriched keyword content (and a lot of it) is the new way search engines will position your website in their SERPs. They are calling this new search behavioral searching. Read the rest of this entry »

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Has your website been delisted?

There is nothing worse than having your website delisted by the search engines. This happens on a regular basis. Once your website has been banned, it can take a while before it’s re-indexed after you’ve fixed the problem(s) with your website.
 
There are many reasons why your website can be delisted. Below are just a few of the more popular ones.

SERP – what is it?

 
 
You see “SERP” in a lot of blog articles, but what does it mean?
 
Searching for things in Google, Yahoo, Bing or any other search engine, the results that you get back are called “Search Engine Results Page” or “SERP”.

Read the rest of this entry »

White Hat vs Black Hat SEO

When it comes to setting up SEO for your website there are several techniques, some are good and some are not so good. Google, Bing and Yahoo have all laid out guidelines for the SEO companies to follow. The companies that adhere to the search engine guidelines are called White Hats, where as the companies that try to manipulate the guidelines and apply questionable techniques are called Black Hats.
 
Here is what Matt Cutts from Google has to say about White Hats vs Black Hats
 
 “White Hat SEOs adhere to the letter of the search engine guidelines (Google, Yahoo, Bing) and black hat SEOs will use any method they can to promote their site while trying to avoid getting banned. Gray hats are somewhere in between these two extremes.”
 
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