Do Know How Your Website is Performing?
August 26th, 2010 | 
Author: Not knowing if your website is working for you is like not knowing how much money you have in the bank.
A Website Analytics program collects data and reports a multitude of things which are important in making your website work for you.
Here is a list of a few things that website analytics will tell you:
Posted in Analytics, Local Search, Web Design | 
Tags: web site development, website design | 
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Social Media: Here to Stay or Just a Fad?
Yes it’s true, Social Media is growing; but the question is, will it last? Is it just a fad?
Let’s take a look at a few things that has happen in the Social Media arena.
- There is over 50% of the world’s population under the age of 30. 96% of them have joined a social media network.
- Most people would think that Google would have the most web traffic, however; FaceBook is the leader.
- 60 million status updates happen on FaceBook daily.
- Social Media is the #1 activity on the web today.
- It took Radio 38 years, TV 13 years, and the Internet 4 years to reach 50 million people, but FaceBook reached 200 million in less than 1 year.
- If FaceBook was a country it would be the 3rd largest county in the world.
- 80% of companies today use Social Media for recruitment.
- You constantly hear that Social Media is for young people, but the fastest growing age group on Facebook is females from the age of 55 – 65.
- 50% of the mobile internet traffic in the UK is connecting to FaceBook.
- There are over 200,000,000 blogs with 34% of those bloggers posting opinions about products and brands. Are these bloggers talking about your products, brands or service?
- 78% of consumers trust peer recommendations — only 14% trust advertisements.
- 24 of the largest newspapers are experiencing record declines in circulation because of Social Media.
- We no longer search for the news; the news finds us though Social Media.
Posted in Local Search, Online Marketing, Social Networking, blogging, facebook |
Tags: Blog, blogging, facebook, Internet marketing, Local, Social Media, Social Networking |
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Meta Description Tag?
What is a “meta description tag”? It is a brief and concise summary of your content within your web page that can be used for search engines or directories. This description should be relatively short.
Using meta description tags can provide the opportunity to influence your web page in search results, but does not play a big role in the SERPs. The description tag also does not play a key role in your website ranking, but by leaving this small element out it may cause your website to be listed lower than your competition within a search query.
Listen to what Matt Cutts from Google has to say about meta description tags and then you decide for yourself.
Posted in Local Search, Online Marketing, SEO, Web Design |
Tags: Internet marketing, Local, Online Marketing, Search Engine Optimization, SEO |
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Facebook: Fan Pages or Groups?
This is a question I get asked, more times than not. What are the differences between a Facebook Page and a Facebook Group? Which one best fits my needs? Let’s get started. Before you can have either a group or a page, you must have a profile page. Don’t set up your profile page as your business page, as you are limited to the number of friends you can have, plus any personal information you have put up will be seen by everyone.
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