Kantar Media has reported that advertising has declined by 12.3% in 2009 to a tune of $125.3 billion as compared to 2008. The fourth quarter of 2009, spending was off by 6.0% from a year ago. Read the rest of this entry »
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Recently, I was looking at a print flyer that was snail mailed to my home. I noticed that a large number of businesses’ ads did not have a website listed.  Some of them had websites, and it made me wonder –why, after spending all that time designing an ad and paying the cost to advertise, wouldn’t they list their web address. Read the rest of this entry »

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Our senses are limited on the internet – you cannot feel, taste, smell or hear, which leaves us only with vision.  That doesn’t give you much to work with to get your message out, does it?  If you’re not visible then no one can see who you are, right?  Let me explain.

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We got up early Saturday morning and headed to Downtown Lakeland to see the 2009 Lake Mirror’s Classic Auto Festival. All kinds of cars were lined up on the streets and all around the lake. There were people all over the place.   As we walked around the lake and up and down the streets of Downtown Lakeland, we took several photos.

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