They used to say that Social Media was for just for the youth. Things are changing, for the betterment of your business. Why? Because your target market age group has expanded to the Baby Boomers (born roughly between 1946-1964) and the Silent Generation (born roughly between 1925-1945).
 

It is amazing that the users ages of 50 and older have nearly double from 22% in the spring of 2009 to 42% in the spring of 2010, in the use of social media.
 

With social media growing at an incredible rate in all age groups it is essential that you learn how to utilize your online marketing skills in order to capture your target market. If you are still using mostly TV, Radio and Print Media to promote your business and not engaging with the Social Media, you are missing out on one of the greatest changes since the Industrial Revolution.
 

Bottom Line: Internet Marketing IS the future of all businesses. Learn what is will take to be successful using Social Media.

 Powered by Max Banner Ads 

I hear and see so many businesses trying to use FaceBook notes in order to post their blog articles.  This can be a big mistake.
 

Let’s explore why you should have a blog (not within your social medial accounts) in order to post your thoughts… Read the rest of this entry »

What I am talking about is “robots.txt”. This is a text file that is uploaded to the root of your website and works with the search engines.
 

Now, you don’t have to have Robots on your website; but not having this file may cause some issues. Let’s say you have duplicate pages in your site – one for viewing and the other one for printing. You may not want the search engines to index both pages because this could impose a penalty for duplicate content. You also probably wouldn’t want your print page to be indexed, as it would have nothing referring back to your website on it.
 

A robots.txt file tells the search engines the pages that you don’t want them to visit on your website. For the most part the good search engines will obey what you ask them to do.  There are some rogue search engines out there that will bypass the robots.txt file, so if you have some sensitive data on your website, you need to lock them up.

Read the rest of this entry »

Not knowing if your website is working for you is like not knowing how much money you have in the bank.
 

A Website Analytics program collects data and reports a multitude of things which are important in making your website work for you.

 

Here is a list of a few things that website analytics will tell you:

Read the rest of this entry »